MTN, NFF Strike Strategic Partnership

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MTN Nigeria (MTN) and the Nigeria Football Federation (NFF) on Thursday signed a three-year, renewable contract for MTN to become the exclusive “Official Communications Partner” of the NFF. The deal makes MTN the official communications sponsor of the Super Eagles and other national football teams.

The deal was announced at a formal signing attended by the Minister of Sports and Youth Development, Sunday Dare, NFF officials, led by the President Amaju Pinnick and MTN board members led by the Chairman, Dr. Ernest Ndukwe.

Speaking at the ceremony, the minister called on other corporates to emulate the communications giant by supporting the development of other sports in the country.

“All hands must be on deck to strengthen our competitive position not only in football, but in other sports,” Dare said.“ Through this partnership, MTN is building a sustainable legacy of support, partnership and exciting soccer experiences for Nigerians, and I seize this opportunity to call on other well-meaning Nigerian businesses to join us in achieving a paradigm shift in the development of all our sporting federations.”

Pinnick expressed optimism saying: “I am delighted to welcome Nigeria’s largest mobile operator as a partner to the NFF and the Nigerian national football teams, and grateful for their long-term commitment to working with us to support the ecosystem. Today is just the start of a new journey for Nigerian football, and we’re so excited to be on it.

“Over the coming weeks and months, we’ll be revealing more about our plans and how you can engage.”

Chief Executive Officer of MTN Nigeria, Karl Toriola said the company was also excited to partner the NFF.
The Nation

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